This fall/winter season I’ve had the pleasure of working with the legendary brand Pelle Pelle. Launched in 1978, Pelle Pelle is an urban fashion brand designed by Marc Buchanan. Starting off as a leather outerwear company, the company has sprouted into various other designs like boots, leisure wear, and handbags. The brand was also the first brand to launch the designer baggy pants. It has been sported by celebrities such as Notorious B.I.G., LL Cool J, Cam’ron, Martin Lawrence, and more.
Back in June I was hired to oversee the brand’s gifting lounge at XXL‘s Freshman Class Concert at New York’s Playstation Theater. That experience was awesome! I got to work and meet some dope names that day. Everyone from Lil Dicky to Dave East to Travis Barker stopped through our suite.
Following the concert, the brand brought me on board for the fall and winter months to help create cool lifestyle client. As we continue to embrace our hip hop culture and heritage, we linked up with various different influencers to see what they have in season for the fall/winter months.
Fast forward to today, and the fall/winter campaign is wrapping. I’m so happy with all the content that I’ve been able to create for the brand. Influencers that I connected the brand with this season included Mike Zombie, Smoke DZA, Lil Bibby, Casanova, and Remy Boy Monty. Check out some of the content below and stay tuned for what’s to come!
OVO Sound producer Mike Zombie is from Willingboro, NJ. We visited his old high school and took a trip down memory lane. This was one of my favorite shoots! Mike was giving “hometown hero” vibes and looks invincible!
Harlem native Smoke DZA let us in to his stomping grounds. He showed us around his old block and even showed us where the best place to grab grub is in Harlem!
In case you missed it, here are some artists recap videos from the XXL Freshmen Class suite!
All photos/video by DVVINCI